First Lady Michelle Obama has been a key speaker in the initiative to raise healthier c
hildren, launching the “Let’s Move” campaign earlier this year to battle childhood obesity. Now, Disney and the First Lady are teaming up to spark a new initiative in the battle against unhealthy kids.
The Disney campaign, titled Disney Magic of Healthy Living will feature not just Michelle Obama, but a variety of recognizable Disney stars kids can easily relate to and identify with, including Nick Jonas and Brenda Song. Public service announcements featuring these well-known faces will endure throughout the year, appearing on Disney Channel, Disney XD, Radio Disney, Disney.com and ABC.
Along with commercial spots designed to show off fun ways to enjoy a healthier lifestyle, Disney is also launching two brand new websites, one designed to promote healthy activities for kids and the second a resource for parents to draw from as they gear their kids up to make healthier choices.
Inspiring kids to think creatively about health and fitness, Disney will also launch a national essay competition. The incentive is the ultimate reward, a Disney World weekend for 50 lucky essayists.
Disney will be offering a $1 million grant to help build play areas in ten communities, partnering with non-profit organization KaBOOM!, who focuses their efforts on creating outdoor play spaces within walking distance for kids all across the country.
Healthy lifestyles begin when we are young, as the habits we carry into adulthood are established during childhood. The fortunate thing is that no matter what habits you’ve already integrated into the lives of your children, making the shift toward a healthier lifestyle now will instill habits in them they will carry for the rest of their lives.
Childhood obesity numbers are at an all-time high, and while we may not think these numbers are associated with risk–after all they’re children… it’s just baby fat–more kids than ever are being diagnosed with Type-2 diabetes. Type-2 diabetes is a debilitating and sometimes fatal disease that can be easily managed, and sometimes even cured with permanent lifestyle changes.
I don’t care what anyone says about Disney. I think the fact that they use their intense power to positively influence kids is a beautiful thing.
What do you think of Disney’s latest initiative?